In building stellar digital products and their experiences, the story that you tell helps articulate the purpose, value, and capabilities of the product. In the early stages, it is critical to be able to move fast and be agile.

The need to build a design team originated from two strong parameters; the visible business opportunities in UX design and the need to formalise the importance that Design played in the software development process.

Ever since I worked on an assignment with Royal Enfield in 2011, I’ve felt that the brand is much bigger than what they portray through their spaces and experiences. And ever since working on the brand for over 9 months, I’ve wanted one. I’ve wanted a Royal Enfield.

How often have you been asked hollow questions; questions whose answers are next to being the most obvious? The evolution of technology and the affinity to it sadly hasn’t resulted into evolving people into becoming more inquisitive.