Hi, I’m Alok!

A hands-on designer and design leader
with an entrepreneurial mindset
and more recently, an enthusiastic
amateur triathlete.

 

I’m currently leading Experience Design Strategy for Growth at zooplus, Europe’s largest online pet store.

I have over 13 years of experience driving design-led engagements across various consumer and enterprise domains, leading highly complex and strategic user experience engagements to help deliver impactful products.

WHAT I LOVE

I enjoy leading exploration, product discovery and driving design strategy for highly ambiguous problem statements

DESIGN

User Experience
Design

Collaborating with users and product teams, to study and uncover insights that help build innovative user experiences

 

PRODUCTION

Making it Scale

Understanding large complex ecosystems and building design systems and processes that can scale

STRATEGY

Design Strategy & Creative Direction

Re-imagining insights and opportunities as cohesive digital-first experiences through rational and pragmatic processes

 

INITIATIVES

DesignOps

Regularly contributing to operational initiatives, and developing processes to align with team and company values

Work

Making network security operations more engaging for Quick Heal Seqrite

Reimagining Max Bupa Digital Health Insurance

Digitising the Hotel Loyalty experience for TLC and clubMarriott

Bringing a new Field ServiceOps experience into the cloud (Case Study Coming Soon)

Blog

Featured
The necessary ingredients of a good MVP story
The necessary ingredients of a good MVP story

In building stellar digital products and their experiences, the story that you tell helps articulate the purpose, value, and capabilities of the product. In the early stages, it is critical to be able to move fast and be agile.

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Design at Indexnine
Design at Indexnine

The need to build a design team originated from two strong parameters; the visible business opportunities in UX design and the need to formalise the importance that Design played in the software development process.

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A brand experience, well crafted
A brand experience, well crafted

Ever since I worked on an assignment with Royal Enfield in 2011, I’ve felt that the brand is much bigger than what they portray through their spaces and experiences. And ever since working on the brand for over 9 months, I’ve wanted one. I’ve wanted a Royal Enfield.

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Asking the right Questions
Asking the right Questions

How often have you been asked hollow questions; questions whose answers are next to being the most obvious? The evolution of technology and the affinity to it sadly hasn’t resulted into evolving people into becoming more inquisitive.

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Currently reading/listening to

I’m an amateur triathlete who completed his first Ironman!

Triathlon is a big part of who I am. I have been an active triathlete taking part in various triathlon and endurance events since early 2020. The sport of Triathlon has helped evolve my thinking over the past two years; perseverance, discipline and the general pursuit of what most conceive to be

I recently competed my first Ironman in August 2022 in Tallinn, Estonia.

Ironman 70.3 Dubai 2022

Some of the brands I’ve worked with